Business Plan, courses and management

For those who get messages but can’t turn them into sales

• Strategic replies for every type of message
• How to avoid cold quotes
• Lead magnets: messages that get people to book a call or a check-up
• Scripts to win back dormant clients
• Using WhatsApp Business professionally

🕒 2 hours
€79 per participant

Create Reels for hairdressers and PMU artists without being a social media manager

Suitable for those who do hair, make-up, brows, lashes, skincare

• Structure of 3 types of reel: demonstrative, educational, emotional
• Low-budget equipment: phone, light, tripod
• Music, copy and editing with CapCut
• How to automate publishing

🕒 2 hours

€79 per participant

Social Strategy for Beauty Centres

From the editorial plan to targeted campaigns (visibility → bookings)

Includes:

• Recurring series for face and body treatments and massages
• How to communicate differently from all the other centres
• Check-ups, events, promotions: how to make them work
• Scripts for free consultations and Open Days
• Monthly content structure + WhatsApp funnel

🕒 3 hours + files
€99 per participant

Beauty Content PRO
For beauticians, lash makers, PMU artists, nail technicians

What you learn:

• Creating 1 month of content in 1 day
• How to shoot effective reels on your own
• Hands-on Canva & CapCut
• Using sounds, trends and copy made for beauty
• Educational + emotional tips = winning formula
• How to reply to messages in a way that converts🕒 5 hands-on hours (Zoom or on site)

€139 per participant

Includes ready-made templates + prompts

PMU & Instagram 2025

The ultimate course to turn your PMU into an online brand. Topics:

• Personal branding as an artist (not just any beautician)
• Reels to show the process (before, needles, healing)
• How to tell the story of every treatment with emotion
• Digital portfolio: Canva
• Emotional and persuasive captions
• ADV strategies for PMU artists (Meta compliant)🕒 Duration: 4 live hours + recording

Price: €119 per participant

Learn to think like an entrepreneur, not just a practitioner

For those who run a salon, studio or beauty centre and want to:

• Create their own brand identity and not be “one of many”
• Understand what to really sell and to whom
• Learn to read the numbers, not just the emotions
• Run promotions without underselling themselves
• Organise their weeks to maximise sales and loyalty🕒 5 hours (live or online)

€149 per participant

Includes: workbook + monthly business planner

Create your irresistible offer
The method to build packages, programmes and services that sell themselves

Includes:

• Studying your ideal client (with the right questions)
• Analysing problems → creating packages
• Naming, pricing, strategic positioning
• Practical examples for beauty, PMU, wellness, coaches, consultants

How to communicate value and not have it questioned

3.5 hours + recording

€129 per participant

Mindset & Organisation for beauty freelancers

How not to go crazy juggling clients, content and private life

For those who work alone or with 1–2 assistants

• Managing the mental load of work
• Smart calendar (full days and admin days)
• How to do it all without burning out
• Weekly routine to manage content, clients and messages
• Recommended tools: Notion, Google Calendar

🕒 2 live hours
€79 per participant

Prices & Value: how to stop working by the hour
A course for those who want to raise their prices without losing clients

Ideal for:

• Beauticians
• PMU
• Coach
• Educator
• Beauty freelancers

Contents:

• How to communicate your price
• How to avoid objections like “too expensive”
• Desired monthly revenue → working backwards
• From price list to programme: selling packages
• Mini funnel to increase the average spend🕒
  2.5 hours + Excel calculation file

€89 per participant

How it works

• All courses are online, live on Zoom or Google Meet
• Minimum participants: 5 / Maximum: 25
• 1:1 or on-site versions available (from €590)
• Certificate + digital materials