GNA is vanesio 2.0 and customers who rely on us will become part of an all-pink path, where no detail is left to chance.
Before focusing on the strategies and activities that allow a company to exploit merchandising for its visibility, let’s answer a simple question: What is MERCHANDISING?
Generally, merchandising includes the actions and activities carried out for the purpose of supporting the sale of the product once it is allocated at the point of sale.